There are various ways to
use digital marketing for driving conversions and popularize your business. SEO
or Search Engine Optimization is tweaking mainly your website in a way
that it shows up organically or naturally in various search engine results such
as Bing, Yahoo, Goggle or any other. SEO is the most cost-effective strategy of
marketing that brings natural traffic to your company.
Search Engine Marketing ( SEM):
According to Erum Mahfooz, Search
Engine Marketing or SEM is the inclusive approach to bring traffic to your
company mainly via paid efforts. The world of SEM is complicated and diverse.
According to the structure of your business, you can select cost-per-thousand
impressions (CPM) model, cost-per-click (CPC) model, or pay-per-click (PPC)
model. The most popular stages for SEM are Bing Ads on Yahoo Bing Network and
AdWords on Google Network.
SEM includes also Paid Social
Advertising, Mobile Marketing, and Site Remarketing & Search
Retargeting. Erum Mahfooz recommends hiring experts to manage your
work since you can lose a lot of money with wrong planning.
In 2014, research revealed that the
absolute technique of marketing was content creation. The latest updates to the
algorithm of Google including Hummingbird, Penguin, or Panda showed that the
most valuable metric was content while filtering results of search. You can
create content on various topics by being creative. Then, you can link the
content indirectly and skillfully to your business. You have also to tailor
your content for various platforms. For mobile phones, the content should be
short and crisp. If your content is good, people will share it along with
the link to your business.
Erum Mahfooz recommends also
Social Media Marketing or SMM for an efficient marketing. It involves bringing
traffic to your business or sites through social platform such as LinkedIn,
Google Plus, Pinterest, Twitter, Instagram, Facebook, and many others. Since
good content is liked and shared, you have to create and tailor content for
various platforms of social media. Erum Mahfooz recommends being original and
prolific because you have to interact with users at least four times daily.
Your efforts in SMM can be particularly helpful for driving sales and branding.
Remarketing or Retargeting is an
approach to target clients who visited already your website. Mobile marketing
is another helpful way to promote your business. Do not forget to tailor your
content, apps, and website for mobile devices. Interactive marketing
approach engages the prospective client in a conversation. Invite your
customers to give feedback after using your services or products in order to
build a long lasting relationship. This way, you will be able to tailor
offers according to the browsing activities and preferences.
Another way to bring traffic to your
business and brand is viral marketing. This approach involves the exponential
spread of your content online. Web analytics enables you to predict, report,
plan, analyze, understand, measure, and collect the activities of the web for
your business.
