While the presence of your
company on page one of search results may be positive, it is possible to have a
social media mention, articles that are negative or other web content hanging
about on the second or third page. The following online reputation management
tips will tackle these problems, Kudos to the ever changing nature of the Web.
Remember your sub-domains.
Remember
you sub-domains because they rock. As a matter of fact, the search engines take
care of them as separate entities that share the authority of your top-level
domain. Therefore, you might use a URL that follows:
productname.yourcompanyname.com, if you have a page about a particular product.
However, be cautious about it and make sure you don’t over do it.
If
have more than there sub-domains, Google may not consider them when ranking for
the name of your company. On the other hand, unnecessary sub-domains might as
well be reported as spam to the search engine, causing a manual review, which
can result in being penalized in the rankings. It is a rule of thumb that you
must make sure that all the content on your sub-domains are not duplicates of
content you have published elsewhere, can stand alone legitimately and that it
serves a purpose.
Blogging platforms are also useful
Create a blog on your
Blogger.com, Wordpress.com or other easy-to-use blog platforms, if you need to
generate new content in a hurry to push down negative content potentially. Be
sure that you put the name of your company in the URL, so that it reads
yourcompanyname.blogspot.com or yourcompanyname.wordpress.com for Blogger and
WordPress.com respectively. Blogger.com owned by Google may give you a slim
edge in the search results.
Get your social media channels optimized
You should optimize your
social media such as YouTube, LinkedIn and Twitter profiles as well as your
Facebook page with the name of your company. You can change the URL of your
Facebook page to a custom URL that contains the name of your company, if it has
at least 25 fans. You can also create a customized LinkedIn URL, but make sure
you discuss about the name of your company or yourself in the third person on
LinkedIn. This can help push up your LinkedIn profile in Google search results
for your name.
Pay
attention to the Wikipedia page regarding your company
Pay attention to the
Wikipedia page regarding your company because it more or less always ranks
highly. All you need to do is to Google the names of just a few renowned
companies to discover how it works. You
won’t have to look further that the first five search results to find its
Wikipedia entry, in most cases. However, Wikipedia entries are tricky because
anyone can edit them.
Nevertheless, if you make up your mind to create a Wikipedia entry about your company, make sure you do so carefully. Ask a neutral, reputable Wikipedia editor to do the writing for you. Make sure it is written from a neutral point of view. Pay attention to the notability requirement of Wikipedia: Explain clearly why your company is noteworthy and support it with credible online sources.
The vital point to keep in mind here is that the top 10 Google results can change from day to day, if not from hour to hour. Therefore, take all the necessary measures now to make sure that you influence or own as much of those top 10 results as you can while keeping an eye on the second and third page results
Remember your sub-domains.
Remember
you sub-domains because they rock. As a matter of fact, the search engines take
care of them as separate entities that share the authority of your top-level
domain. Therefore, you might use a URL that follows:
productname.yourcompanyname.com, if you have a page about a particular product.
However, be cautious about it and make sure you don’t over do it.
If
have more than there sub-domains, Google may not consider them when ranking for
the name of your company. On the other hand, unnecessary sub-domains might as
well be reported as spam to the search engine, causing a manual review, which
can result in being penalized in the rankings. It is a rule of thumb that you
must make sure that all the content on your sub-domains are not duplicates of
content you have published elsewhere, can stand alone legitimately and that it
serves a purpose.
Blogging platforms are also useful
Create a blog on your
Blogger.com, Wordpress.com or other easy-to-use blog platforms, if you need to
generate new content in a hurry to push down negative content potentially. Be
sure that you put the name of your company in the URL, so that it reads
yourcompanyname.blogspot.com or yourcompanyname.wordpress.com for Blogger and
WordPress.com respectively. Blogger.com owned by Google may give you a slim
edge in the search results.
Get your social media channels optimized
You should optimize your
social media such as YouTube, LinkedIn and Twitter profiles as well as your
Facebook page with the name of your company. You can change the URL of your
Facebook page to a custom URL that contains the name of your company, if it has
at least 25 fans. You can also create a customized LinkedIn URL, but make sure
you discuss about the name of your company or yourself in the third person on
LinkedIn. This can help push up your LinkedIn profile in Google search results
for your name.
Pay
attention to the Wikipedia page regarding your company
Pay attention to the
Wikipedia page regarding your company because it more or less always ranks
highly. All you need to do is to Google the names of just a few renowned
companies to discover how it works. You
won’t have to look further that the first five search results to find its
Wikipedia entry, in most cases. However, Wikipedia entries are tricky because
anyone can edit them.Nevertheless, if you make up your mind to create a Wikipedia entry about your company, make sure you do so carefully. Ask a neutral, reputable Wikipedia editor to do the writing for you. Make sure it is written from a neutral point of view. Pay attention to the notability requirement of Wikipedia: Explain clearly why your company is noteworthy and support it with credible online sources.
The vital point to keep in mind here is that the top 10 Google results can change from day to day, if not from hour to hour. Therefore, take all the necessary measures now to make sure that you influence or own as much of those top 10 results as you can while keeping an eye on the second and third page results