Tuesday 30 June 2015

4 Best Ways to Online Reputation Management

While the presence of your company on page one of search results may be positive, it is possible to have a social media mention, articles that are negative or other web content hanging about on the second or third page. The following online reputation management tips will tackle these problems, Kudos to the ever changing nature of the Web.

Remember your sub-domains.

Remember you sub-domains because they rock. As a matter of fact, the search engines take care of them as separate entities that share the authority of your top-level domain. Therefore, you might use a URL that follows: productname.yourcompanyname.com, if you have a page about a particular product. However, be cautious about it and make sure you don’t over do it.

If have more than there sub-domains, Google may not consider them when ranking for the name of your company. On the other hand, unnecessary sub-domains might as well be reported as spam to the search engine, causing a manual review, which can result in being penalized in the rankings. It is a rule of thumb that you must make sure that all the content on your sub-domains are not duplicates of content you have published elsewhere, can stand alone legitimately and that it serves a purpose.

 Blogging platforms are also useful

Create a blog on your Blogger.com, Wordpress.com or other easy-to-use blog platforms, if you need to generate new content in a hurry to push down negative content potentially. Be sure that you put the name of your company in the URL, so that it reads yourcompanyname.blogspot.com or yourcompanyname.wordpress.com for Blogger and WordPress.com respectively. Blogger.com owned by Google may give you a slim edge in the search results.

Get your social media channels optimized

You should optimize your social media such as YouTube, LinkedIn and Twitter profiles as well as your Facebook page with the name of your company. You can change the URL of your Facebook page to a custom URL that contains the name of your company, if it has at least 25 fans. You can also create a customized LinkedIn URL, but make sure you discuss about the name of your company or yourself in the third person on LinkedIn. This can help push up your LinkedIn profile in Google search results for your name.

 Pay attention to the Wikipedia page regarding your company

Pay attention to the Wikipedia page regarding your company because it more or less always ranks highly. All you need to do is to Google the names of just a few renowned companies to discover how it works.  You won’t have to look further that the first five search results to find its Wikipedia entry, in most cases. However, Wikipedia entries are tricky because anyone can edit them.
Nevertheless, if you make up your mind to create a Wikipedia entry about your company, make sure you do so carefully. Ask a neutral, reputable Wikipedia editor to do the writing for you. Make sure it is written from a neutral point of view. Pay attention to the notability requirement of Wikipedia: Explain clearly why your company is noteworthy and support it with credible online sources.
 The vital point to keep in mind here is that the top 10 Google results can change from day to day, if not from hour to hour. Therefore, take all the necessary measures now to make sure that you influence or own as much of those top 10 results as you can while keeping an eye on the second and third page results


1 comment:

  1. I am happy to find this post Very useful for me, as it contains lot of information. thanks
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    ReplyDelete